What happens when an indelible idea of democratizing the long-forgotten Indian traditional wear dashes an engineering graduate's mind? Yeah, Amirtha Fashion is a cheeky team with a soul that scouts, designs, and manufactures scores of Indian ethnic wear such as Pattu Pavadai, Silk Lehenga Choli, Cotton, and Silk Dhoti, and much more. Infused with the spirit to celebrate what our makkals used to wear and make them mainstream again, we culminate our product research and production efforts to provide a striking collection of ethnic wear that invokes a sense of awe. Selling across multiple eCommerce channels and also through our website. Lead and run mostly by guys in our early 20s. Let's make authentic Indian wear great again:)