In this increasingly westernized world, the ability to connect with our cultural roots is more difficult than it ever was. When we heard dotting parents’ frustration over how difficult it was to source authentic Indian ethnic wear for their little ones, we knew that we had the perfect solution to it. AMIRTHA FASHION is where native Indian apparel designs are rediscovered, stitched, and perfected by master artisans who make sure that the glorious culture of Bharat is expressed in every single product of ours. Be it our range of Pattu Pavadai, Boys Dhoti Mundu Set, Ethnic Gowns, or Indic Frocks, we make sure that a tinge of royalty is proffered in them. Our end-to-end control over the quality, and we being the manufacturer, enable us to provide an exhilarating collection of premium kids’ wear at an unbeatable price.